Moser Baer – Another Indian Success Story

The Success

Recently I had been to a shopping mall to buy few blank DVDs as I wanted to back up some of the data in my computer..

As usual I asked for the Moser Baer DVDs, and the store guys informed me that they didn’t have stock of that brand, and offered me to buy DVD from other companies..

I refused.. went to some other shop and finally got the Moser Baer DVDs

My friends were surprised and asked me why I insisted only on Moser Baer and not on other brands? For them, it didnt make a difference as to whether it was Moser Baer or any other good brand..

That is when I realized that they didn’t know the fact that Moser Baer was an Indian brand!

Yes, Moser Baer, the world’s SECOND LARGEST manufacturer of optical media (CD, DVD, readable, writable and re-writable), with a world market share of over 17.5%, is an Indian company! All its four state of the art manufacturing plants are in Noida, UP! The company is head quartered in Delhi.

Moser Baer supplies its CD, DVD etc to all the top 12 global brands of the world!

Thanks to its great R&D divisions, it is the lowest cost optical media manufacturer IN THE WORLD today!

The great employees of this company are proud of every single optical disc that comes out of the company’s manufacturing plants with a Made in India stamp flashing on it.

Emotionally Emotional Patriotism vs Emotionally Practical Patriotism

Now just a clarification here, I am not a hardliner Swadeshi who buys Indian products just because they are Indian.

I buy Indian products only when it matches either of the two conditions below

  • When the Indian product is THE BEST in its brand OR
  • When there are other global brands and an Indian one of same quality, then I prefer the Indian brand

What I DO NOT do is that, when there is a global brand better than the Indian one, I do not buy the Indian brand, instead I prefer the better one, the non-Indian brand!!

Because if we buy a Indian brand even when it is not on par with other global brands, we will be creating an artificial demand for it, it will be like a mother spoiling a child by too much of love.. we need to ensure that the Indian companies come on par with other global companies facing stiff competition and coming out with world class products. Never buy Indian brands only out of a patriotic sympathy! Evaluate them and if they are on par with other global brands, then in that case, buy ONLY the Indian brand.

Be Indian, Think Global.

The Success Continued…

Coming back to the Moser Baer Story, it is as superior than any other global brands and is supplied to all the top 12 global brands which use Moser Baer products as their optical media.

If you personally ask me, I find it much more superior than other global brands. None of the Moser Baer CD/DVD I have bought have malfunctioned till today, either while burning the data, or later while using it.. where as I have had bad experiences of burn failures etc with other global brands earlier! I am not talking about burn failures due to a insufficient buffer, I am talking about burn failures due to low quality of the optical media.

For those who love environment, Moser Baer is already certified as the Green Partner by Sony for the product environment system.

Recently Moser Baer also acquired a 81% stake in the research and development unit of Phillips, the Dutch company called O M & T B.V.

And who is the man behind this great success?

Deepak Puri, Founder of Moser Baer

Deepak Puri, the founder and chairman of Moser Baer

The success story of Deepak Puri stems from the never give up attitude in life. A belief in one’s self and a passion for what one does..

Initially, he started a company in Kolkatta (Calcutta), the capital of West Bengal, India, that manufactured aluminum wires and pipes and AC conductors. The company had to be closed down due to the labor and trade unions in west bengal, which under the banner of communism, have always been a hindrance in the progress of the state.

Undeterred, he started another company in Kolkatta, which manufactured time recording devices for the banking industry. Thanks to the labor unions, even that had to be closed down..

He did not repeat the mistake third time by opening a third one in Kolkatta again. Instead he moved to Delhi and in 1983 he opened Moser Baer there.

The name Moser Baer comes from the tie up which Moser Baer India Limited (MBIL) initially had with the Swiss watch manufacturer Moba or Moser Baer. Initially MBIL of Deepak Puri was assembling time keeping systems for Moser Baer of Switzerland, for their watches and clocks.

Once sometime (during 1986 I think) when Deepak Puri had been to Mumbai (Bombay) to a friend’s place, there was no power, and the weather was hot.. so he picked up the first object that he could lay his hand on, to fan himself.. that was a floppy disc, and his friend quickly snatched it back from him.. because floppy at that time was a very valuable data storage device

At that time Deepak had no idea of what a floppy was, and when he came to know about it.. that was when the coming boom of data storage devices struck in the minds of Deepak Puri. And so was Moser Baer re-born as a total Indian company! Deepak Puri purchased all the shares of his Indian unit from the swiss manufacturer Moba, gave up anything and everything it had to do with watches or Moba, went public with an IPO and entered the data storage industry, which till then was the field which had only japanese and taiwanese players. Moser Baer initially manufactured magnetic media i.e floppy diskettes.

When floppies started slowly becoming obsolete, Moser Baer made a smooth transition to the optical media in 1999, infact it arrived a bit late to the optical storage media field.. but started great quality CD manufacturing.. today they have even migrated to the latest DVD segment and have become world leaders in optical media! Survival of the fittest.

Today Moser Baer products have a presence in over 82 countries ! 75% of its revenues come from its exports.. its exports ARE NOT DEPENDENT on a cheaper rupee against dollar.. they are purely DEPENDENT ON the quality of the Moser Baer products.. which is what I have been stressing in my earlier articles . Its exports will continue to grow even if Rupee becomes stronger against dollar, and even if the Indian IT services sector collapse due to their dependency on weaker rupee! Because what matters really is a product quality and brand! Innovativeness and technology is what makes products cheaper at Moser Baer (maintaining a world class quality at the same time), not the rupee vs dollar exchange rate!

Recently Moser Baer has also entered the home entertainment industry in India. The VCD and DVD of movies of almost all Indian languages are now available at a mere 28 and 34 rupees respectively. Just imagine, at what cheap rate we can afford original movie DVDs now! Moser Baer is using its hardware manufacturing advantage to come out with these low cost DVDs. It is like how Reliance created a mobile boom with their cheap cellular phone offers. Now who wants to go for pirated stuff, when one can get original DVD at this rate!! In terms of USD it is less than 1$! You can buy these videos at Moser Baer Home Videos . Moser Baer now is also planning to enter Home Entertainment Industry in other countries too.

My suggestion to the Indian youth is to have people like Deepak Puri as their role models, instead of those stupid bollywood heroes who get caught in all kinds of illegal activities ranging from deer poaching to underworld links to illegal weapons possession to what not..

If you have Bollywood heroes as your role models you will be just worshiping them for the rest of your life, where as the ones like Deepak Puri would encourage you to become big achievers like them! The choice is yours!

Hats off to Deepak Puri

  • Akshay_sanganwar

    Gurudev

    So before two years, i came to know that Moser-Bare is Indian brand. I was just on “cloud number nine” for that.

    As a brand Moser bare terrified its competitors so much so that they filed dozen cases against the company.

    Regardless of all the hurdles this company has mastered in “silicon coating”.I would have loved to see there pen drives, HD drives, some high end cables and accessories.

    There is another brand like this “Samtel”. This company works in defence sector.

    Currently providing cockpit display systems in “sukhoi 30 mki” and also High end helmet mounted display in partnership with world renowned French company “Thales” .

    I really have bad impression of some of the indian corporations like infosys.These companies have wrong idea about “what is infrastructure” . They think there huge and sometimes beautiful buildings are infrastructure, how shameful.

    Infrastructure can only be the set of “really cool minds” that company nurtures.

    What these companies do is basically they systematically kill the Indian innovation by putting them in labor work.They higher from best engg colleges and throw them to test the software.Or by default make them “Application programmer” thus manipulating and killing innovation spirit.

    Some indian companies are seating on the large piles of cash say 10 to 12 billion USD have large set ups, huge buildings But no investment in minds and no innovative vision. What they do is “Projects” .They still do not have the think tanks which would feel the necessity for new platforms like “Android” and implement it. I think there is a serious gap here we must feel up as early as possible.

    One of my friend really genius in many ways got selected in one of these companies and they put him on ” Software testing ” , When he was great coder, great in mathematics, algorithms and what not.

    After two years or so he joined google and working with them now as a lead devoloper on some future product.

    • Anonymous

      You are absolutely right. Most of the work we are doing today in the name of service industries is actually junk, and I am quoting this based on my past experience. I had to leave that work because I simply didnt like it, no matter how much more they paid me. It is foolish to call ourselves IT superpower when we dont have even one in the top 50 or 100 software installed worldwide. And as you said rightly, fat pay packages to do crap work in the service Industry is killing innovation in India.

  • http://www.americanrecordablemedia.com/ Buy Blank CD

    The brand was never known when it comes to optical media, but it makes me interested.

  • Pingback: HitXP » » ????? ???? – ???????? ?????? ??????? - ???????? ???????? ???

  • Gajendra Sharma

    Its really great to know that this company is Indian but still confused about its name origin.Itb really feels pride that we have such big manufacturing company of Indian origin, otherwise china is leading in Hardware products.

  • Shobana Masiline

    This is really surprising..thanks for spreading such valuable information..

  • http://hitxp.wordpress.com Uday Kodati

    Hi Gurudev,

    I really do not know that Moser Baer is an Indian product. But I have lots of VCDs and DVDs with me bcos the quality is very good. I started purchasing from 2003 and still I prefer it. Even my DVD player is also Moser Baer. Thank you for your exploration and transfering the wonder information. Please continue writing.

  • Uday Kodati

    Hi Gurudev,

    I really do not know that Moser Baer is an Indian product. But I have lots of VCD’s and DVD’s with me b’cos the quality is very good. I started purchasing from 2003 and still I prefer it. Even my DVD player is also Moser Baer. Thank you for your exploration and transfering the wonder information. Please continue writing….

  • http://www.hitxp.com/ Gurudev

    Namaskara Shekhar
    Thank you very much for your kind words and inspiring thoughts. Yes we can do it, in fact we HAVE TO :)

  • SHEKHAR

    HI GURUDEVJI,

    NAMASKARA,
    MY GREAT COMPLIMENTS TO FIND SOME ONE WITH MY OWN FEELINGS AND INCLINATIONS. THIS IS A REAL COMFORT FEEELING TO FIND A RAY OF HOPE – TO DO SOME THING VERY CONSTRUCTIVE , ON THE ISSUES ADDRESSED BY YOU.
    I STARTED READING YOUR BLOG RECENTLY AND IAM REALLY AMAZED WITH THE DEPTH OF KNOWLEDGE YOU HAVE AND THE CLARITY OF THE SUBJECT. ESPECIALLY I AM A REGULAR READER OF OUR GREATEST ANCIANT HISTORY AND SCIENTFIC ACHIEVEMENTS IN ANCIENT INDIA. THE MYTH OF ARYAN INVASION AND EFFORTS OF CHRISTIAN MISSIONARIES TRYING TO CONVERT HINDUS -ETC; – ARE GREAT ARTICLES.
    I REALLY APPRECIATE YOUR EFFORTS AND INTEREST IN THE SUBJECT. BEING A KANNADIGA AND PRESENTLY LIVING IN CANADA , I AM REALLY SURPRISED ON THE POOR LEVEL OF UNDERSTANDING OF INDIA IN THE WEST. EVEN THE SCHOOL BOOKS TEACH THE – GOOD OLD STORIES ON INDIA , AND PROPAGATING ALL MISGIVINGS, EVEN TODAY. EG. ON RELIGION AND I THINK WE NEED TO DO SOME THING ?? – I REALLY WOULD LIKE TO BUILD A TEAM OF LIKE MINDED PEOPLE WHO ARE INTERESTED TO IMPLEMENT SOME OF THE PROJECTS I HAVE LISTED IN MY DIARY FEW YEARS BACK , WHICH WOULD HELP TO REMOVE MANY OF THE MISGIVINGS ON INDIAN HISTORY, ACHIEVEMENTS AND INDIAN HERITAGE AND HINDUISM.

    MAINLY WE NEED TO BUILD AND STRENGTHEN THE SELF ESTEEM OF INDIAN YOUTH BY EDUCATING AND MAKING FEEL PROUD OF OUR HERITAGE . IF IT INTERESTS YOU PL. WRITE TO ME. I AM LISTING FEW .

    1. COLLECT THE COPIES OF ALL THE ANCIENT BOOKS – IN TO A LIBRARY AND MADE AVILABLE TO READERS .
    2. DISTRIBUTING BHAGAVADGEETA – TO EACH HINDHU FAMILY AND TO WESTERNERS WHO ARE INCLINED,
    3. BUILD ASHOKA PILLAR , IN TO ITS ORIGINAL GLORY – OR SOME THING TRUE REPRESENTATION OF INDIAN PRIDE AND HERITAGE AND TO TREAT THAT AS A SYMBOL OF INDIAN PRIDE , AN INDIAN IDENTITY ALL OVER THE WORLD, IN PLACE OF TAJ MAHAL. AS TAJ – A TOMB OF A MOGHUL, SYMBOL OF SUBMISSION AND SLAVERY , WHICH IS BEING PROJECTED AS INDIAN IDENTITY, OUTSIDE . ??
    4. REWRITE OUR NATIONAL ANTHEM – AS YOU KNOW IT DOESNOT REPRESEENT TRUE INDIA AND INDIAN HERITAGE- WHICH ONLY GLORIFY BRITISH KING – WHO IS ADINAYAKA ???
    COLLECT AND PUBLICATION OF BOOKS HIGHLIGHTING ALL ANCIENT INDIAN ACHIEVEMENTS – SCIENCE, PHILOSOPHY, RELIGION, LITERATURE AND OTHER VERSIONS .
    AND MANY MANY THINGS ???
    WILL IT INTERESTS YOU ??
    GURUDAVJI , I AM REALLY IMPRESSED. YOU ARE GIVING ME HOPE AND REASONS TO WORK IN THIS LINE. WE CAN DO IT.
    PL. REPLY IN DETAIL.

    KIND REGARDS,

    SHEKHAR

  • http://www.hitxp.com/ Gurudev

    Thanks Rajesh for your comments.
    As long as more and more people get to know the truth, I feel satisfied about the time I spend on writing these blogs :)

  • Rajesh Cheedalla

    Two days back I ran into your bloggings (via googling) and stuck to this your blogs since then. Man, your posts are great and I am knowing the things that I really wanted to know and some even answered my long lasted questions. I spread your posts to my known friends and others. I really thank you for blogging such informations (esp., Vedas and ancient India).
    And coming to Moser Baer, I too didn’t know of this.

    RC

  • ursri

    Intially we used to gift archie cards or imported items. Realized that gifting simple good handi crafts gave more satisfaction as reciever could use and appreciate it.

  • http://www.hitxp.com/ Gurudev

    Thanks Sandeep

    This is one of the reasons I started writing this blog, after realizing that most Indian youth simply do not know a lot of facts about India, when I say facts, I mean both our ancient history as well as India today.

    So every time I read messages like that of yours, I get a real big sense of satisfaction :)
    Thanks again

  • sandeep

    Yes as everybody else has accepted I also am a fan of Moserbaer but was completely unaware of its Indian origin.
    And the post was definitely informative especially, on the ocassion of INDIA’s 60th year of independence. This is one of the several examples of real independence that india can be proud of.

    I have been such a fan of moserbaer that i have used other brands only a few times in a span of 3-4 years, that too by being dependent on my friends etc.

    So great post man..

  • http://www.hitxp.com/ Gurudev

    Yes you are absolutely right about Iflex too..
    but now its majority share holder is Oracle, with over 81% of Iflex shares :)

  • Natarajan

    Being a lover and constant user of MoserBaer cds and DVD’d I strongly agree with your views. And one more thing to add – You may write an article about Iflex, the only successful Indian Product based company which gives tough competition to top global banking software providers.

  • http://www.hitxp.com/ Gurudev

    Mahmood and Oemar

    I am really feeling happy looking at the responses, a sense of deep satisfaction about this post.

    There is a saying in Kannada, ‘kereya neeranu kerege chelli’, which when put in context means ‘Give back what you have Got’. Knowledge hidden is knowledge wasted.

    I have so many things to share, simply not finding enough time to put down all those things into words and type it, since there is also something called ‘action’ that I should be doing to put my thoughts into practical implementation :)

  • http://deleted Mahmood

    fantastic this will really help those who fear failures and its awe inspiriing information N to be frank i dint know Moser bear was an Indian company regarding its quality i feel its better than the best

  • http://oemar.wordpress.com/ oemar

    I didnt know this either, the name always suggested a German history. Nevertheless, I was laways a fan of its quality.

  • http://www.hitxp.com/ Gurudev

    Divya,

    Thanks a lot for spreading the word,
    We need to make the masses aware of what India “”really is”" and what India “”really was”", so that we get a greater confidence, have bigger enthusiasm and a larger hope to build an India that “”really should be”" :)

  • A J J

    Gurudev,
    That was an interesting article..didnnt knw tht Moser Baer was and Indian Brand …I completely agree with ur thougts about — Emotionally Emotional Patriotism vs Emotionally Practical Patriotism.

  • Divya

    Very informative !! nd an information that deserves to spread..
    will do my bit in passing it across to my frnds :)

  • http://www.hitxp.com/ Gurudev

    Thanks HP!

  • http://lifeliveblog.blogspot.com/ HP

    Excellent writeup!!

    Thanks for the post!!

    Cheers,
    HP

  • http://www.hitxp.com/ Gurudev

    @Sainath

    I have updated the post with the origin of the name Moser Baer..

    Yes will definitely will write about more international brands from India, which many of us really are not aware of..

    About deciding for a better product, we can include several variables in it including our experience, but more than that, experience of others, reviews, etc

    Also, if we really are not quite sure about which one is better and find that both the Indian and the non-Indian products serve the purpose for us.. then definitely go for the Indian one..

  • Sainath

    @ Gurudev

    This is really something most people don’t know about including myself. I am glad you posted it . Thanks for that and please let us know of other Indian products which you feel are good to use practically.

    Any idea why the name Moser Baer ?
    Also how do you decide which product is better, i mean any measures or from experience ?